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茶叶科学 ›› 2004, Vol. 24 ›› Issue (3): 159-165.doi: 10.13305/j.cnki.jts.2004.03.003

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试用“SWOT”法探讨我国茶叶国际市场竞争力及其对策

姜含春1, 汪小谷2, 赵红鹰3, 姜苏含4   

  1. 1. 安徽农业大学轻工学院,安徽 合肥 230036;
    2. 安徽省茶叶进出口公司,安徽 合肥 230036;
    3. 中国农科院,北京 100081;
    4. 安徽大学经济学院,安徽 合肥 230036
  • 出版日期:2004-09-25 发布日期:2019-09-16
  • 作者简介:姜含春(1956— ),女,副教授,硕士生导师,主要从事茶业经济教学与研究工作。
  • 基金资助:
    农业部软科学委员会资助项目(02041)

Studies on the Competitive Capacity and Tactics of Chinese Tea on the Overseas Market with SWOT Method

JIANG Han-chun1, WANG Xiao-gu2, ZHAO Hong-ying3, JIANG Su-han4   

  1. 1.Anhui Agricultural University, Hefei 230036, China;
    2. Anhui Tea Import and Exports Co. Ltd, Hefei 230036, China;
    3. Chinese Academy of Agricultural Sciences, Beijing 100081, China;
    4. Anhui University, Hefei 230036, China
  • Online:2004-09-25 Published:2019-09-16

摘要: 茶叶出口在我国茶叶经济中起龙头带动作用,茶叶无论在国内还是在国际市场都有着长远发展的产业价值。本课题在运用经济比较学原理同时,采用西方流行的分析模式 ——“SWOT”法,分析评价在WTO条件下我国茶叶出口的优势、薄弱点、面临的机遇和威胁,明确我国茶叶在国际市场竞争中的地位和实力、提出我国宜发展具有竞争优势的绿茶及特种茶、实施绿色营销、内外销茶标准并轨且与国际标准接轨、统一出口茶叶标识。

关键词: 茶叶, “ SWOT” 法, 国际市场, 竞争力, 战略性对策

Abstract: Tea export plays a key role in Chinese tea economy. Tea has always the significance industrial value in both domestic and international markets. The export advantages and the weaknesses of Chinese tea, the opportunities and threats we are facing were analyzed by comparative principle on economy and SWOT method in this paper. The status and competitive capacity of Chinese tea in international tea markets was enunciated .The green tea and the special kinds of tea possessed competitive advantages must be developed in our country, the green marketing will be practiced, the criteria of domestic tea business will be in accordance with that of overseas ,moreover, the marketing of tea export must be unified.

Key words: Tea, “SWOT”, method, International market, Competition capacity, Strategic

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