Comparative Study on the Competitiveness of Chinese Tea Exportation Based on Fermented Tea

GUAN Xi; DOAN BA TOAI; HE Wenli; TONG Yaonan; YUAN Ting; XIE Xiangying

doi:10.13305/j.cnki.jts.2020.02.015

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Journal of Tea Science ›› 2020, Vol. 40 ›› Issue (2) : 279-288. DOI: 10.13305/j.cnki.jts.2020.02.015

Comparative Study on the Competitiveness of Chinese Tea Exportation Based on Fermented Tea

GUAN Xi¹, DOAN BA TOAI¹, HE Wenli¹, TONG Yaonan¹, YUAN Ting³, XIE Xiangying²

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Abstract

Basing on the analysis of existing research on competitiveness of Chinese tea export, the perspective of comparability on category, packaging and targeted market should be considered when we compare the competitiveness of tea exportation between different countries. The paper took the Chinese fermented tea as an example and used the United Nations merchandise trade statistics to compare the export competitiveness of different packaged fermented teas in China and other major countries in different markets. The conclusion of the study shows that the diversification of Chinese tea exports and packaging determines the competitiveness of Chinese tea exports not only in different target markets, but also in the same target market. Therefore, the integrated processing and analysis of Chinese tea exports would indeed mask the significant differences in the competitiveness of different teas in the target market segments and it is of great significance to accurately identify the competitiveness of Chinese tea exports in market segments for promoting targeted tea exports in the future.

Key words

comparability / competitiveness / exportation / tea

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GUAN Xi, DOAN BA TOAI, HE Wenli, TONG Yaonan, YUAN Ting, XIE Xiangying. Comparative Study on the Competitiveness of Chinese Tea Exportation Based on Fermented Tea[J]. Journal of Tea Science. 2020, 40(2): 279-288 https://doi.org/10.13305/j.cnki.jts.2020.02.015

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