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茶叶科学 ›› 2012, Vol. 32 ›› Issue (4): 353-361.doi: 10.13305/j.cnki.jts.2012.04.001

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苏州洞庭碧螺春茶文化旅游资源的经济价值评估

冯卫英1, 王玉花1,2*, JohnKipkorirTanui1, 黎星辉1,2*   

  1. 1. 南京农业大学茶叶科学研究所,江苏 南京 210095;
    2. 江苏省茶学博士后工作站,江苏 苏州 215128
  • 收稿日期:2012-03-09 修回日期:2012-05-04 出版日期:2012-08-15 发布日期:2019-09-05
  • 作者简介:冯卫英(1984— ),女,博士研究生,主要从事茶叶经济与茶文化方面的研究。
  • 基金资助:
    现代农业产业技术体系建设专项资金(CARS-23)、江苏省企业博士集聚计划项目(179)、苏州市科技发展计划项目(SZGD201067、吴政抄2009字65号)

Evaluation on the Economic Benefits of Tea Cultural Tourism Resources for Biluochun Tea in Suzhou Dongting Mountain

FENG Wei-ying1, WANG Yu-hua1,2*, John Kipkorir Tanui1, LI Xing-hui1,2*   

  1. 1. Tea Research Institute, Nanjing Agricultural University, Nanjing 210095, China;
    2. The Post-Doctoral Research Station for Tea Science of Jiangsu Province, Suzhou 215128, China
  • Received:2012-03-09 Revised:2012-05-04 Online:2012-08-15 Published:2019-09-05

摘要: 茶文化旅游作为一种新兴旅游形式,是近年来旅游业和茶产业相结合而发展的一个新的经济增长点。本文采用旅行费用法和条件价值法,通过对茶文化游客的调查,分别对洞庭碧螺春茶文化景区的使用价值和非使用价值进行评估;运用SPSS17.0软件分析,结果得出2010年洞庭碧螺春茶文化旅游资源的总价值67894.91万元,其中使用价值65675.11万元,非使用价值2219.8万元,显示出茶文旅游资源蕴含着巨大的经济价值。

关键词: 茶文化旅游资源, 经济价值, 旅行费用法, 条件价值法, 洞庭碧螺春

Abstract: As a new form of tourism, tea tourism has become an increasing point to the economy. Based on the theory of environmental economics, a case study on Biluochun tea culture tourism resources in Dongting Mountain of Suzhou was examined. A questionnaire was administered on tourists in the tea destination of Dongting Mountain by using applied the traveling cost method and contingent valuation method to estimate total economic values respectively. Used the SPSS 17.0 statistics software, the total economic values of the tea tourism resources in Dongting Mountain was calculated as 678.95 million Yuan, contained use values of 656.75 million Yuan and non-use values of 22.19 million Yuan. This results proved that the tea tourism resources have huge economic values.

Key words: tea tourism resources, total economic values, TCM, CVM, biluochun tea

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