对茶产业社会责任缺失的现状、原因、治理机制与对策进行了研究。通过低水平均衡博弈模型的构建,透视了茶产业的责任缺失原因,划分了低水平均衡的三大阶段：形成阶段——量变因素的积累,加剧阶段——客观因素的催化,失衡阶段——质变因素的爆发。群体性的社会责任缺失给茶产业带来极大破坏力,需要积极打破以逐利为主要目的的“低水平均衡状态”,通过构建“全主体+全过程+全方位”的茶产业社会责任缺失治理体系,以形成“诚信、透明、公开、公平”的高水平均衡博弈,促进茶产业的健康可持续发展。

The current situation, causes, corporate governance mechanism and countermeasures of the absence of social responsibility in tea industry were discussed in this paper. By building a low level-balanced game model, this paper analyzed the reasons of irresponsibility in tea industry and divided into the following three stages of low balance: forming stage which accumulated quantitative factors, intensifying stage which catalyzed objective factors, and unbalanced stage which erupt qualitative factors. Then it pointed out that the mass irresponsibility of tea corporations brought great damage to tea industry. It needed to break the low-level equilibrium which aimed at profit, and build a social responsibility governance system of tea industry to form a high level-balanced game which was honest, clear, open and fair, and promoted the sustainable development of tea industry.