通过对中国茶叶出口竞争力已有研究的分析和梳理,总结出我国茶叶出口竞争力的比较研究,应该基于出口茶类、包装和目标市场的可比性视角。在此基础上,以中国发酵类茶为例,利用联合国商品贸易统计数据,横向比较中国与其他主要茶叶出口国不同包装发酵类茶在不同市场上的竞争力大小。结果表明,中国茶叶在出口茶类、包装上的多样化特征,决定了中国茶叶出口竞争力不仅在不同的目标市场上有所差异,即使在同一目标市场上竞争力也会随包装的不同而有所差异,中国茶叶出口整体化处理与分析确实会掩盖不同茶类在细分目标市场上竞争力的显著差异。因此,精准化识别中国出口茶叶在细分市场上的竞争力大小,对于未来推动茶叶针对性出口具有重要意义。
Basing on the analysis of existing research on competitiveness of Chinese tea export, the perspective of comparability on category, packaging and targeted market should be considered when we compare the competitiveness of tea exportation between different countries. The paper took the Chinese fermented tea as an example and used the United Nations merchandise trade statistics to compare the export competitiveness of different packaged fermented teas in China and other major countries in different markets. The conclusion of the study shows that the diversification of Chinese tea exports and packaging determines the competitiveness of Chinese tea exports not only in different target markets, but also in the same target market. Therefore, the integrated processing and analysis of Chinese tea exports would indeed mask the significant differences in the competitiveness of different teas in the target market segments and it is of great significance to accurately identify the competitiveness of Chinese tea exports in market segments for promoting targeted tea exports in the future.
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