茶旅融合目的地旅游场类型与广告诉求的匹配效应研究

欢迎访问《茶叶科学》！今天是

易开刚, 叶熊, 朱轶豪

A Study on the Matching Effect Between Destination Types and Advertising Appeals in Tea-Tourism Integration Destinations

YI Kaigang, YE Xiong, ZHU Yihao

茶叶科学 . 2026, (3): 557 -570 .