Analysis of Factors Affecting the Integration Performance of Tea Regional Public Brands&#x02014;&#x02014;From on the Perspective of Tea Companies

LI Daohe; YE Lihong; CHEN Jianghua; LIU Ruo

doi:10.13305/j.cnki.jts.20200612.001

PDF(318 KB)

Journal of Tea Science ›› 2020, Vol. 40 ›› Issue (4) : 544-554. DOI: 10.13305/j.cnki.jts.20200612.001

Analysis of Factors Affecting the Integration Performance of Tea Regional Public Brands——From on the Perspective of Tea Companies

LI Daohe¹, YE Lihong², CHEN Jianghua^3,*, LIU Ruo²

Author information +

History +

Abstract

In order to alleviate the outstanding problem of “One Product with Multiple Brands”, Jiangxi Province implemented a tea brand integration strategy to accelerate the development of the tea industry. Based on the survey data of tea enterprises in Jiangxi Province, this paper empirically analyzed the influencing factors of tea regional public brand integration performance from the perspective of tea enterprises. The results show that the direct effect of policy support on the participation of tea enterprises in regional public brand integration performance did not pass the significance test. Instead, it directly affected the business performance of tea enterprises through acting on the internal management of the company. The policy support helped to promote the internal management of the enterprise. Brand supervision, marketing promotion, industrial development conditions had significant and positive impacts on the regional public brand integration performance of tea companies. Therefore, strengthening the regional public brand supervision, improving product marketing and promotion capabilities, and optimizing the industrial development environment would help improve the business performance of tea companies.

Key words

brand integration / performance / regional public brands / structural equation model / tea

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

LI Daohe, YE Lihong, CHEN Jianghua, LIU Ruo. Analysis of Factors Affecting the Integration Performance of Tea Regional Public Brands——From on the Perspective of Tea Companies[J]. Journal of Tea Science. 2020, 40(4): 544-554 https://doi.org/10.13305/j.cnki.jts.20200612.001

References

[1] 钱鼎炜. 茶叶新品种技术扩散对不同农户收入的影响——以福建省茶产区农户为例[J]. 农业技术经济, 2012(3): 65-70.
Qian D W.Influence of tea new variety technology diffusion on the income of different farmers—a case study of tea farmers in fujianprovince[J]. Journal of Agrotechnical Economics, 2012(3): 65-70.
[2] 伍雁南. 中国茶叶出口国际竞争力研究[J]. 湖北社会科学, 2011(2): 88-91.
Wu Y N.Study on the international competitiveness of Chinese tea export[J]. Journal of Hubei Social Sciences, 2011(2): 88-91.
[3] 何喆. 基于钻石模型的中国茶产业国际竞争力研究[J]. 农村经济, 2018(8): 25-30.
He Z.Study on international competitiveness of Chinese tea industry based on diamond model[J]. Rural Economy, 2018(8): 25-30.
[4] 彭虹. 中国与“一带一路”沿线主要产茶国茶叶出口竞争力比较: 基于显示性指标的研究[J]. 重庆工商大学学报(社会科学版), 2020, 37(2): 23-30.
Peng H.Comparison of tea export competitiveness between China and major tea producing countries along One Belt And One Road: research based on display indicators[J]. Journal of Chongqing Technology and Business University (Social Science Edition), 2020, 37(2): 23-30.
[5] 陈绪敖. 安康富硒茶产业品牌整合现状及对策[J]. 茶叶通讯, 2019, 46(2): 249-252.
Chen X A.Status quo and countermeasures of brand integration of Ankang selenium-enriched tea industry[J]. Journal of Tea Communication, 2019, 46(2): 249-252.
[6] 刘若, 李道和. 江西省茶叶产业发展现状与对策分析[J]. 蚕桑茶叶通讯, 2018(2): 21-24.
Liu R, Li D H.Analysis of tea industry in present situation and countermeasure in Jiangxi Province[J]. Newsletter of Sericulture and Tea, 2018(2): 21-24.
[7] 林梦星, 陈富桥, 杜佩, 等. 茶叶企业电子商务经营效率及其影响因素分析[J]. 茶叶科学, 2018, 38(5): 461-468.
Lin M X, Chen F Q, Du P, et al.Analysis of e-commerce operation efficiency of tea enterprises and its influencing factors[J]. Journal of Tea Science, 2018, 38(5): 461-468.
[8] 罗高峰. 农产品品牌整合中的政府角色研究: 以浙江省景宁惠明茶为例[J]. 农业经济问题, 2010, 31(4): 75-79, 112.
Luo G.Research on the role of government in the brand integration of agricultural products: case of Huiming tea of Jingning County, Zhejiang Province[J]. Issues in Agricultural Economy, 2010, 31(4): 75-79, 112.
[9] 康媛媛. 营销模式对茶叶企业绩效的影响分析[J]. 福建茶叶, 2018, 40(3): 416.
Kang Y Y.Analysis on the influence of marketing mode on the performance of tea enterprises[J]. Tea in Fujian, 2018, 40(3): 416.
[10] 左春芳. 探究茶叶企业社会责任与财务绩效的相关性[J]. 福建茶叶, 2017, 39(4): 57-58.
Zou C F.Explore the correlation between social responsibility and financial performance of tea enterprises[J]. Tea in Fujian, 2017, 39(4): 57-58.
[11] 周丽梅. 茶叶企业人力资源管理实践与创新绩效关系研究分析[J]. 福建茶叶, 2017, 39(10): 311-312.
Zhou L M.Analysis on the relationship between human resource management practice and innovation performance in tea enterprises[J]. Tea in Fujian, 2017, 39(10): 311-312.
[12] 秦鲁南, 张建儒. 营业税改增值税对茶企经营绩效的影响研究[J]. 福建茶叶, 2018, 40(8): 11.
Qin L N, Zhang J L.Study on the influence of replacing business tax with value-added tax on the business performance of tea enterprises[J]. Tea in Fujian, 2018, 40(8): 11.
[13] Allen G.Place branding: new tools for economic development[J]. Design Management Review, 2007, 18(2): 60-68.
[14] 张传统. 农产品区域品牌发展研究[D]. 北京: 中国农业大学, 2015.
Zhang C T.Research on regional brand development of agricultural products [D]. Beijing: China Agricultural University, 2015.
[15] 沈鹏熠. 农产品区域品牌资产影响因素及其作用机制的实证研究[J]. 经济经纬, 2011(5): 85-89.
Sheng P Y.Empirical research on the influencing factors of regional brand equity of agricultural products and its action mechanism[J]. Economic Survey, 2011(5): 85-89.
[16] 李亚林. 区域品牌忠诚影响因素及其理论模型构建[J]. 科技创业月刊, 2010(2): 9-11.
Li Y L.The influencing factors of regional brand loyalty and their theoretical model construction[J]. Pioneering with Science & Technology Monthly, 2010(2): 9-11.
[17] 薛桂芝. 论我国农产品区域品牌的创建[J]. 农业现代化研究, 2010, 11(6): 688-691.
Xue G Z.View on the establishment of regional brand of agricultural products in China[J]. Research of Agricultural Modernization, 2010, 11(6): 688-691.
[18] 王志刚, 谭梦琳, 包书政. 日本农产品区域品牌保护制度及启示[J]. 中国农学通报, 2010, 26(16): 63-67.
Wang Z G, Tan M L, Bao S Z.Japanese agricultural products regional brand protection system and enlightenment[J]. Chinese Agricultural Science Bulletin, 2010, 26(16): 63-67.
[19] 陈春林, 魏国汶, 李道和, 等. 江西省茶产业发展的对策建议[J]. 江西科学, 2019, 37(1): 136-141.
Chen C L, Wei G W, Li D H, et al.Countermeasures and suggestions on tea industry development in Jiangxi Province[J]. Jiangxi Sciences, 2019, 37(1): 136-141.
[20] 吴明隆. 结构方程模型——AMOS的操作与应用[M]. 重庆: 重庆大学出版社, 2018.
Wu M L.Structural equation model - operation and application of AMOS [M]. Chongqing: Chongqing University Press, 2018.
[21] 李道和, 陈江华. 农民专业合作社绩效分析——基于江西省调研数据[J]. 农业技术经济, 2014(12): 65-75.
Li D H, Chen J H.Analysis on the performance of farmers' professional cooperatives—based on the survey data of Jiangxi Province[J]. Journal of Agrotechnical Economics, 2014(12): 65-75.