Driving Factors and Their Acting Path of Farmers' Ecological Construction Behavior in Tea Garden &#x02014;&#x02014;Analyzed on Sample Data of Anxi County by SEM

GAO Shuilian; LEI Zhengyan; HU Shanshan; CHEN Qianjie; YANG Jiangfan

doi:10.13305/j.cnki.jts.2018.04.005

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Journal of Tea Science ›› 2018, Vol. 38 ›› Issue (4) : 372-384. DOI: 10.13305/j.cnki.jts.2018.04.005

Driving Factors and Their Acting Path of Farmers' Ecological Construction Behavior in Tea Garden ——Analyzed on Sample Data of Anxi County by SEM

GAO Shuilian^1,2, LEI Zhengyan³, HU Shanshan³, CHEN Qianjie¹, YANG Jiangfan^2,3,4,*

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Abstract

To explore the driving factors and their acting path of famers’ ecological construction behavior in tea gardens, 310 effective survey data from Anxi County were obtained and a structural equation model (SEM) was established. The results showed that the policy factors, ecology consciousness and development expectation could promote tea farmers’ ecological construction behavior to effectively improve the ecological conditions of tea gardens. The influence coefficients of three key driving factors were 0.43, 0.36, 0.21, and the tea farmers’ ecological construction behavior could effectively improve the ecological situation of tea gardens, with the explained degree of about 0.87. Therefore, government should improve the tea garden ecological construction policies, enhance the ecological consciousness and ability of tea farmers, guide farmers to establish the correct concept of tea industry development and construct the guidance mechanism of ecological tea consumption market to drive the farmers' ecological construction behavior in tea garden.

Key words

driving factors / driving measures / driving path / ecological construction behavior in tea garden / farmers

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GAO Shuilian, LEI Zhengyan, HU Shanshan, CHEN Qianjie, YANG Jiangfan. Driving Factors and Their Acting Path of Farmers' Ecological Construction Behavior in Tea Garden ——Analyzed on Sample Data of Anxi County by SEM[J]. Journal of Tea Science. 2018, 38(4): 372-384 https://doi.org/10.13305/j.cnki.jts.2018.04.005

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