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Comparison of Tea Industry Policy Orientation between China and Japan and Their Quotable Experiences for Korea Drawing on

  • SHIN So-hee ,
  • LIANG Yue-rong
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  • Zhejiang University Tea Research Institute, Hangzhou 310058, China

Received date: 2011-04-25

  Revised date: 2011-07-05

  Online published: 2019-09-09

Abstract

Policy orientation in tea industry between China and Japan was compared and their quotable experiences for Korea to draw on were discussed. The universality in tea industry policy orientation of China and Japan was to optimize tea product structure aiming at lifting top grade teas, to promote organization of tea farmers through mutual aid association, to increase regional competitiveness by intensive management and individuation of product quality, to improve economic performance through comprehensive utilization of tea resources. The differences between these two countries are as follows: China emphasize the production efficiency of top grade teas, bring about the scale economy which takes the producers as the center and maximizing the utilization of regional tea resources to realize differentiation strategy of products and marketing; Japan focuse on the individuality of top grade teas, the marketing strategy takes the producers as the center, the diversification of the regional tea industry and the economical and ecological benefits during utilization of tea resources. It is considered that Korea should draw on China and Japan’s experiences in policy orientation to promote its tea industry.

Cite this article

SHIN So-hee , LIANG Yue-rong . Comparison of Tea Industry Policy Orientation between China and Japan and Their Quotable Experiences for Korea Drawing on[J]. Journal of Tea Science, 2011 , 31(6) : 552 -560 . DOI: 10.13305/j.cnki.jts.2011.06.010

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