Research on the Consumption in Hangzhou Teahouses

  • ZHANG Ying-bin ,
  • GONG Shu-ying ,
  • SHI Yan ,
  • ZHANG Jian-ying ,
  • QIAN Fu-qiang
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  • Zhejiang University Tea Research Institute, Hangzhou 310029, China

Received date: 2006-09-13

  Revised date: 2006-11-21

  Online published: 2019-09-11

Abstract

Through the questionnaire and statistical analysis, this test gives us a summary to the consumption status in Hangzhou teahouses, including the preferred type and the attractive factors of teahouses, the structure and purpose of consumption, and the content degree. The result showed that the three types of teahouses occupy certain consumption market respectively. Compared with teahouses without buffet dinner, the teahouses with buffet dinner are much more attractive. The consumers prefer the teahouses with wonderful environment, and green tea is the main kind of tea. The major purpose of consumers is forgathering with friends and relaxing. About 20% of consumers think the prize is unreasonable, while nearly 50% think that is reasonable. In a word, most people are contented with the in Hangzhou teahouses.

Cite this article

ZHANG Ying-bin , GONG Shu-ying , SHI Yan , ZHANG Jian-ying , QIAN Fu-qiang . Research on the Consumption in Hangzhou Teahouses[J]. Journal of Tea Science, 2007 , 27(1) : 88 -93 . DOI: 10.13305/j.cnki.jts.2007.01.014

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