This study was based on the theories of industry integration, industry chain value, and coupling coordination, as well as previous research results. Taking the development level of the tea industry and tourism industry in the eight main tea-producing areas in China from 2011 to 2020 as the empirical research object, a quality evaluation index system for the development of the tea and tourism industry was constructed, and the coupling coordination model and spatial analysis method were used to evaluate and present the effect of tea tourism integration. And regression models were used to explore the driving mechanism of tea tourism integration development. The results indicate that the tea and tourism industries in the main tea-producing areas over the past decade were highly coupled, which were present in the middle to late stages of integrated development. The overall trend shows a spatial feature of "high in the middle and low on both sides", with an inverted "U" shape in the east-west direction. The high value area at the provincial level has always been Yunnan Province. The driving force mechanism is the joint influence of internal and external factors: the internal driving force is the internal coupling between the tea and tourism industries, which drives the formation of a new business model: the integration of tea and tourism. In terms of external macro environment, policy guidance and support are the leading forces, sustained economic development is the driving force, social and cultural prosperity is the pulling force, and technological innovation and application are the supporting forces. Suggestions were also made on further promoting the integrated development of tea tourism consisting of strengthening government guidance and support to improve factor protection, promoting the improvement of industry quality and efficiency to consolidate the foundation of development, digging and highlighting cultural connotations to expand the depth of development, applying technology to cultivate talents and thus strengthen development support.
LIN Xi
,
WU Qinyao
,
YANG Jiangfan
. Research on the Effect Evaluation and Dynamic Mechanism of the Integrated Development of Tea and Tourism Industry[J]. Journal of Tea Science, 2023
, 43(5)
: 718
-732
.
DOI: 10.13305/j.cnki.jts.2023.05.011
[1] 易开刚, 李解语. 茶旅融合与互动发展:模型建构与效果测度—基于浙江省的实证研究[J]. 茶叶科学, 2017, 37(5): 532-540.
Yi K G, Li J Y.Integration and Interactive development of tea tourism: model construction and effect measurement: based on the empirical study in Zhejiang Province[J]. Journal of Tea Science, 2017, 37(5): 532-540.
[2] 庞娇, 魏来. 特色农业与旅游业耦合协调发展的动力机制与路径—以中国18个产茶省份为例[J]. 世界农业, 2018(11): 246-253.
Pang J, Wei L.Dynamic mechanism and path of coupling and coordinated development of characteristic agriculture and tourism: a case study of 18 tea-producing provinces in China[J]. World Agriculture, 2018(11): 246-253.
[3] 吴海中, 姚振中, 田晓四. 安徽省茶旅融合协调发展测度与路径分析[J]. 茶叶通讯, 2019, 46(3): 345-350.
Wu H Z, Yao Z Z, Tian X S.Measurement and path analysis of integrated and coordinated development of tea tourism in Anhui Province[J]. Tea Communication, 2019, 46(3): 345-350.
[4] 纪金雄, 雷国铨. 安溪县茶产业与旅游产业融合发展研究[J]. 福建农林大学学报(哲学社会科学版), 2019, 22(1): 67-76.
Ji J X, Lei G Q.The convergence development of tea industry and tourism industry in Anxi County[J]. Journal of Fujian Agriculture and Forestry University (Philosophy and Social Sciences Edition), 2019, 22(1): 67-76.
[5] Cheng Q, Luo Z H, Xiang L.Spatiotemporal differentiation of coupling and coordination relationship of the tea industry-tourism-ecological environment system in Fujian province, China[J]. Sustainability, 2021, 13(19): 10628. doi: 10.3390/su131910628.
[6] 孙九霞, 史甜甜. 茶叶经济主导下的社区参与旅游发展——基于社会交换理论的案例分析[J]. 旅游论坛, 2010, 3(3): 299-305.
Sun J X, Shi T T.Community participation in tourism development of a tea village: acase study based on social exchange theory[J]. Tourism Forum, 2010, 3(3): 299-305.
[7] 吴文浩, 章咏秋. 茶旅产业互动发展的机理及现实策略——以黄山市为例[J]. 重庆科技学院学报(社会科学版), 2013(12): 64-66.
Wu W H, Zhang Y Q.Mechanism and practical strategy of interactive development of tea tourism industry: a case study of Huangshan City[J]. Journal of Chongqing University of Science and Technology (Social Science Edition), 2013(12): 64-66.
[8] 于世宏. 新常态下文化产业与旅游产业融合的机制[J]. 中外企业家, 2016(23): 10-11, 14.
Yu S H.Mechanism of cultural industry and tourism industry integration under the new normal[J]. Chinese and Foreign Entrepreneurs, 2016(23): 10-11, 14.
[9] 朱龙凤. 茶文化与旅游业融合发展的机制、模式与保障体系研究[J]. 福建茶叶, 2016, 38(7): 128-129.
Zhu L F.Research on the mechanism, model and guarantee system of the integrated development of tea culture and tourism industry[J]. Tea in Fujian, 2016, 38(7): 128-129.
[10] 赖格英, 邓名明, 马云梦, 等. 福州茉莉花茶文化系统与旅游产业耦合发展的影响因素研究[J]. 生态与农村环境学报, 2022, 38(10): 1239-1248.
Lai G Y, Deng M M, Ma Y M, et al.Research on the influencing factors of coupling development of the Fuzhou jasmine tea culture system and tourism industry[J]. Journal of Ecology and Rural Environment, 2022, 38(10): 1239-1248.
[11] 冷杨, 童杰文, 黄萍, 等. 我国茶产业发展“十三五”回顾及“十四五”展望[J]. 中国茶叶, 2021, 43(9): 25-30.
Leng Y, Tong J W, Huang P, et al.The development of tea industry in China during the 13th Five-Year Plan Period and prospects for the 14th Five-Year Plan Period[J]. China Tea, 2021, 43(9): 25-30.
浙公网安备 33019902000101号 
