Welcome to Journal of Tea Science,Today is

Journal of Tea Science ›› 2013, Vol. 33 ›› Issue (2): 164-170.doi: 10.13305/j.cnki.jts.2013.02.005

Previous Articles     Next Articles

Mechanism and Countermeasures of Tea Industry’s Security Governance: Based on the Perspective of Mass Corporate Social Responsibility

YI Kai-gang1, LI Fei-qin1, ZHOU Shu-hong2   

  1. 1. College of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, China;
    2. Ningbo Institute of Technology, Zhejiang University, Hangzhou 315100, China
  • Received:2012-08-09 Revised:2012-09-25 Online:2013-04-30 Published:2019-09-04

Abstract: The current situation, causes, corporate governance mechanism and countermeasures of the absence of social responsibility in tea industry were discussed in this paper. By building a low level-balanced game model, this paper analyzed the reasons of irresponsibility in tea industry and divided into the following three stages of low balance: forming stage which accumulated quantitative factors, intensifying stage which catalyzed objective factors, and unbalanced stage which erupt qualitative factors. Then it pointed out that the mass irresponsibility of tea corporations brought great damage to tea industry. It needed to break the low-level equilibrium which aimed at profit, and build a social responsibility governance system of tea industry to form a high level-balanced game which was honest, clear, open and fair, and promoted the sustainable development of tea industry.

Key words: tea industry, disorderly competition, mass corporate social responsibility, mutual governance mechanism

CLC Number: