基于CHNS 2011年的数据,本文利用Double hurdle模型,从参与消费和消费多少两个角度对比分析了中国城乡居民的茶叶消费。结果表明,中国城乡居民中分别有2.61亿和1.67亿的饮茶者,日均饮茶量分别为3.19杯和2.81杯,城乡的茶叶消费普及率分别达到46.5%和33.0%,城镇居民和农村居民的茶叶消费收入弹性分别为11.19%和7.9%。城镇居民参与茶叶消费受年龄和收入影响,农村居民参与茶叶消费受收入和家庭规模影响,城乡居民中男性消费者的饮茶量更多,在茶叶消费量的影响上,年龄、收入、家庭规模和受教育程度对城乡居民茶叶消费量具有显著的正向影响。推动中国国内茶叶消费的政策建议是考虑政策的适用性、加快提升城乡居民收入和准确寻找缝隙市场。
Based on the data from China Health and Nutrition Survey in 2011, the paper used double hurdle model to analyze the tea consumption between urban and rural residents, from the perspective of participation of tea consumption and how much to consumes. The results showed there were about 0.261 billion and 0.167 billion tea consumers in urban and rural regions, the corresponding quantities of tea consumed were 3.19 cup and 2.81 cup per day, 46.5% of urban residents and 33% of rural residents drink tea, income elastic of demand for urban and rural residents were 11.19% and 7.9% respectively. The participation of tea consumption of urban residents was influenced by age and income, while the rural residents were affected by income and family size on the participation of tea consumption, male in urban area consumed more cups of tea than female. Age, income, family size and education all showed positive and significant effect on the tea consumption. The corresponding policies to promote tea consumption in China included considering the applicability of policy, speeding up to increase the income of urban and rural residents, finding the niche market.
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