欢迎访问《茶叶科学》,今天是
年轻群体新茶饮购买意愿提升实证研究——基于顾客感知价值视角
阎鹏翔, 彭康, 陈富桥, 姜仁华
An Empirical Study on the Increase in Purchase Intention of Novel-tea Beverage among Young Consumers: Based on the Perspective of Customer Perceived Value
YAN Pengxiang, PENG Kang, CHEN Fuqiao, JIANG Renhua
茶叶科学 . 2024, (6): 1023 -1036 .  DOI: 10.13305/j.cnki.jts.2024.06.009