跨界创新对消费者品牌忠诚度提升的影响—以新茶饮持续溢价支付意愿为例
彭康, 阎鹏翔, 林梦星, 陈富桥
An Evaluation of the Impact of Cross-Boundary Innovation on Enhancing Brand Loyalty: An Example of Premium Payment Willingness in Novel-Tea Beverages
PENG Kang, YAN Pengxiang, LIN Mengxing, CHEN Fuqiao
茶叶科学
.
2025, (4): 712
-726
.
DOI: 10.13305/j.cnki.jts.2025.04.002
浙公网安备 33019902000101号