文章采用logistic模型,基于中国健康和营养调查的数据,对我国茶叶消费的现状及其影响因素进行了分析。结果表明消费者的年龄、性别、城乡、受教育程度、收入、所属区域等都影响消费者的饮茶行为,其中年龄、受教育程度和收入对是否饮茶具有显著的正向影响,而男性和城市消费者的饮茶可能也较高,中东部地区的消费者相对于西部消费者饮茶可能性较低,并根据结论提出了对应的政策建议。

By using logistic models and data from China Health and Nutrition Survey, the paper analyze the status of tea consumption in China and its influencing factors. The results showed that the consumer's age, gender, urban and rural areas, education, income and region affect the drinking behavior of consumers, the factor of age, education level and income showed significant positive effect on the consumer’s drinking, while male and urban consumers have higher possibility of drinking tea comparing to the female and rural consumer, and consumers in central-eastern region have lower possibility of drinking tea comparing to the western consumers. Based on the conclusion, the corresponding policy recommendations were put forward.