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茶叶科学 ›› 2011, Vol. 31 ›› Issue (6): 546-551.doi: 10.13305/j.cnki.jts.2011.06.006

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中国茶叶消费现状与消费行为的影响因素研究

管曦1,2, 杨江帆2, 谢向英1,2, 林丽琼1   

  1. 1. 福建农林大学经济与管理学院,福建 福州 350002;
    2. 福建农林大学茶业科技与经济研究所,福建 福州 350002
  • 收稿日期:2011-05-19 修回日期:2011-07-01 出版日期:2011-12-15 发布日期:2019-09-09
  • 作者简介:管曦(1978— ),男,安徽合肥人,讲师,博士研究生,主要从事农业经济与茶业经济研究。gxi211@163.com
  • 基金资助:
    国家社科基金青年项目(11CJY058, 09CJY057)

Research on The Status of Chinese Tea Consumption and Factors of Tea Consumer’s Behavior

GUAN Xi1,2, YANG Jiang-fan2, XIE Xiang-ying1,2, LIN Li-qiong1   

  1. 1. College of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, China;
    2. Institute of Science, Technology and Economics of Tea Industry, Fujian Agriculture and Forestry University, Fuzhou 350002, China
  • Received:2011-05-19 Revised:2011-07-01 Online:2011-12-15 Published:2019-09-09

摘要: 文章采用logistic模型,基于中国健康和营养调查的数据,对我国茶叶消费的现状及其影响因素进行了分析。结果表明消费者的年龄、性别、城乡、受教育程度、收入、所属区域等都影响消费者的饮茶行为,其中年龄、受教育程度和收入对是否饮茶具有显著的正向影响,而男性和城市消费者的饮茶可能也较高,中东部地区的消费者相对于西部消费者饮茶可能性较低,并根据结论提出了对应的政策建议。

关键词: 茶叶消费, logistic, 启示

Abstract: By using logistic models and data from China Health and Nutrition Survey, the paper analyze the status of tea consumption in China and its influencing factors. The results showed that the consumer's age, gender, urban and rural areas, education, income and region affect the drinking behavior of consumers, the factor of age, education level and income showed significant positive effect on the consumer’s drinking, while male and urban consumers have higher possibility of drinking tea comparing to the female and rural consumer, and consumers in central-eastern region have lower possibility of drinking tea comparing to the western consumers. Based on the conclusion, the corresponding policy recommendations were put forward.

Key words: tea consumption, logistic, enlightenment

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