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中文
An Evaluation of the Impact of Cross-Boundary Innovation on Enhancing Brand Loyalty: An Example of Premium Payment Willingness in Novel-Tea Beverages
PENG Kang, YAN Pengxiang, LIN Mengxing, CHEN Fuqiao
Journal of Tea Science . 2025, (
4
): 712 -726 . DOI: 10.13305/j.cnki.jts.2025.04.002
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