基于不同年龄段消费者的黄大茶偏好研究

安琪; 邱桐; 张莹; 肖明霁; 陈艾妮; 盛彩燕; 戴前颖

doi:10.13305/j.cnki.jts.2022.03.004

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茶叶科学 ›› 2022, Vol. 42 ›› Issue (3) : 435-446. DOI: 10.13305/j.cnki.jts.2022.03.004

研究报告

基于不同年龄段消费者的黄大茶偏好研究

安琪^1,2, 邱桐^1,2, 张莹^1,2, 肖明霁^1,2, 陈艾妮¹, 盛彩燕¹, 戴前颖^1,2,*

作者信息 +

Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages

AN Qi^1,2, QIU Tong^1,2, ZHANG Ying^1,2, XIAO Mingji^1,2, CHEN Aini¹, SHENG Caiyan¹, DAI Qianying^1,2,*

Author information +

文章历史 +

摘要

采用9点喜好度标度（9-point hedonic scale）和5点正好标度（Just about right,JAR）分别对不同年龄段消费者进行黄大茶喜好度检验及感官属性的接受度评价。结果表明,年轻消费者和中年消费者喜好比较接近,更偏爱具有甜香和甘醇味的低焙火和高嫩度黄大茶;老年消费者更偏爱具有焦火香、苦涩味、糊味的高焙火和低嫩度黄大茶。进而采用惩罚分析将喜好度数据与JAR数据联系起来,定性地得出3个年龄段对样品整体喜好度最有影响的属性、属性优化方向及改进优次顺序,为针对性地设计和加工黄大茶产品提供一定的参考。

Abstract

In this paper, 9-point hedonic scale and 5-point just about right were used to test the preference of large yellow tea and evaluate the acceptance of sensory attributes among consumers with different ages. The results show that young and middle-aged consumers prefer low-roasted and high-tenderness large yellow tea with sweet and mellow flavors while older consumers prefer high-roasted and low-tenderness large yellow tea with the burnt, bitter and paste flavors. Combined the JAR data with the preference data through penalty analysis, the most influential attributes, the direction of attribute optimization and the order of improvement priority were qualitatively obtained from the three age groups, which was of certain reference to design and process large yellow tea products.

导出引用

安琪, 邱桐, 张莹, 肖明霁, 陈艾妮, 盛彩燕, 戴前颖. 基于不同年龄段消费者的黄大茶偏好研究[J]. 茶叶科学. 2022, 42(3): 435-446 https://doi.org/10.13305/j.cnki.jts.2022.03.004

AN Qi, QIU Tong, ZHANG Ying, XIAO Mingji, CHEN Aini, SHENG Caiyan, DAI Qianying. Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages[J]. Journal of Tea Science. 2022, 42(3): 435-446 https://doi.org/10.13305/j.cnki.jts.2022.03.004

中图分类号： S571.1

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