茶旅融合发展效果评价与动力机制研究

doi:10.13305/j.cnki.jts.2023.05.011

茶叶科学 ›› 2023, Vol. 43 ›› Issue (5): 718-732.doi: 10.13305/j.cnki.jts.2023.05.011

• 研究报告 • 上一篇

茶旅融合发展效果评价与动力机制研究

林曦¹, 吴芹瑶², 杨江帆^1,*

1.福建农林大学经济与管理学院,福建福州 350002;
2.福建商学院旅游与休闲管理学院,福建福州 350002

收稿日期:2023-06-12 修回日期:2023-07-30 出版日期:2023-10-15 发布日期:2023-11-06
通讯作者: *yjf1031@163.com
作者简介:林曦,男,博士研究生,主要从事农业经济管理研究。
基金资助:
福建省“2011协同创新中心”中国乌龙茶产业协同创新中心专项（闽教科〔2015〕75号）

Research on the Effect Evaluation and Dynamic Mechanism of the Integrated Development of Tea and Tourism Industry

LIN Xi¹, WU Qinyao², YANG Jiangfan^1,*

1. College of Management and Economics, Fujian Agriculture and Forestry University, Fuzhou 350002, China;
2. School of Tourism and Leisure Management, Fujian University of Business Studies, Fuzhou 350002, China

Received:2023-06-12 Revised:2023-07-30 Online:2023-10-15 Published:2023-11-06

摘要/Abstract

摘要： 基于产业融合、产业链价值和耦合协调理论及前人的研究成果,以全国八大重点产茶区2011—2020年茶产业与旅游产业的发展水平为实证研究对象,构建茶产业与旅游产业发展质量测评指标体系,结合耦合协调模型和空间分析方法评价、呈现茶旅融合效果;运用回归模型探索茶旅融合发展的动力机制。结果表明,十年间重点产茶区茶产业与旅游产业均高度耦合,处于融合发展的中后期阶段;总体趋势面呈现“中部高、两边低”,东西方向呈倒“U”型的空间特征;省域层面高值区始终为云南省。动力机制为内、外部共同影响,内部动因即茶产业与旅游产业间的内在耦合驱动茶旅融合新业态的形成;外部宏观环境中政策引导扶持是带动力,经济持续发展是驱动力,社会文化繁荣是牵引力,科技创新应用是支撑力。建议从加强政府引导扶持,完善要素保障;推动产业提质增效,夯实发展基础;挖掘凸显文化内涵,拓展发展深度;应用科技培育人才,强化发展支撑等4个方面,进一步促进茶旅融合发展。

关键词: 茶旅融合, 耦合度, 耦合协调度, 动力机制

Abstract: This study was based on the theories of industry integration, industry chain value, and coupling coordination, as well as previous research results. Taking the development level of the tea industry and tourism industry in the eight main tea-producing areas in China from 2011 to 2020 as the empirical research object, a quality evaluation index system for the development of the tea and tourism industry was constructed, and the coupling coordination model and spatial analysis method were used to evaluate and present the effect of tea tourism integration. And regression models were used to explore the driving mechanism of tea tourism integration development. The results indicate that the tea and tourism industries in the main tea-producing areas over the past decade were highly coupled, which were present in the middle to late stages of integrated development. The overall trend shows a spatial feature of "high in the middle and low on both sides", with an inverted "U" shape in the east-west direction. The high value area at the provincial level has always been Yunnan Province. The driving force mechanism is the joint influence of internal and external factors: the internal driving force is the internal coupling between the tea and tourism industries, which drives the formation of a new business model: the integration of tea and tourism. In terms of external macro environment, policy guidance and support are the leading forces, sustained economic development is the driving force, social and cultural prosperity is the pulling force, and technological innovation and application are the supporting forces. Suggestions were also made on further promoting the integrated development of tea tourism consisting of strengthening government guidance and support to improve factor protection, promoting the improvement of industry quality and efficiency to consolidate the foundation of development, digging and highlighting cultural connotations to expand the depth of development, applying technology to cultivate talents and thus strengthen development support.

Key words: integration of tea and tourism industry, coupling degree, coupling coordination degree, dynamic mechanism

中图分类号:

林曦, 吴芹瑶, 杨江帆. 茶旅融合发展效果评价与动力机制研究[J]. 茶叶科学, 2023, 43(5): 718-732. doi: 10.13305/j.cnki.jts.2023.05.011.

LIN Xi, WU Qinyao, YANG Jiangfan. Research on the Effect Evaluation and Dynamic Mechanism of the Integrated Development of Tea and Tourism Industry[J]. Journal of Tea Science, 2023, 43(5): 718-732. doi: 10.13305/j.cnki.jts.2023.05.011.

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茶旅融合发展效果评价与动力机制研究

Research on the Effect Evaluation and Dynamic Mechanism of the Integrated Development of Tea and Tourism Industry

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