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Research on the Behavior of Tea Consumption in China with the CKB Data

  • GUAN Xi ,
  • YANG Jiangfan ,
  • XIE Xiangying ,
  • LIN Chang ,
  • LI Jingyun
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  • 1. College of Economics, Fujian Agriculture and Forestry University, Fuzhou 350002, China;
    2. Institute of Science, Technology and Economics of Tea Industry, Fujian Agriculture and Forestry University, Fuzhou 350002, China;
    3. College of Management, Fujian Agriculture and Forestry University, Fuzhou 350002, China

Received date: 2017-11-17

  Revised date: 2017-12-11

  Online published: 2019-08-28

Abstract

Based on the 512β824 samples of 10 project areas from China Kadoorie Biobank, the tea consumption was described comprehensively and systematically. Further, the OLS model was used to analyze the factors influencing habit of tea drinking, tea-drinking frequency, daily consumption cups and consumption quantity, by dividing tea consumers into different subgroups. Results showed that household income and history of tea drinking had a significant and positive impact on tea consumers′ drinking frequency, daily consumption cups and consumption quantity. Age had a significant but negative impact on the habit of tea-drinking in China. Moreover, it had a significant and positive impact on tea-drinking frequency. The negative effects of age on daily consumption cups and consumption quantity for these heavy tea consumers were also confirmed. The results would be biased if the daily consumption cups was used in the analysis. For the future research on the tea consumption in China, this paper proposed to classify consumers and to use the daily consumption quantity in the analysis. Also, the corresponding countermeasures were put forward to expand tea consumption in future.

Cite this article

GUAN Xi , YANG Jiangfan , XIE Xiangying , LIN Chang , LI Jingyun . Research on the Behavior of Tea Consumption in China with the CKB Data[J]. Journal of Tea Science, 2018 , 38(3) : 287 -295 . DOI: 10.13305/j.cnki.jts.2018.03.009

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