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茶叶科学 ›› 2021, Vol. 41 ›› Issue (5): 731-742.doi: 10.13305/j.cnki.jts.20210804.003

• 研究报告 • 上一篇    

长三角地区茶产业与旅游产业融合发展的效果测度研究

魏妮茜1,2, 项国鹏3,*   

  1. 1.浙江工商大学工商管理学院,浙江杭州 310018;
    2.绍兴文理学院元培学院,经济管理分院,浙江绍兴 312000;
    3.浙江工商大学旅游与城乡规划学院,浙江杭州 310018
  • 收稿日期:2021-01-20 修回日期:2021-04-28 出版日期:2021-10-15 发布日期:2021-10-12
  • 通讯作者: *xgp75@sina.com
  • 作者简介:魏妮茜,女,博士研究生,主要从事创业管理、产业经济方面的研究,65395759@qq.com。
  • 基金资助:
    国家自然科学基金(71772161)、绍兴市哲学社会科学研究“十三五”规划2021年度重点课题(145070)、绍兴文化产业实践与研究重点创新团队(绍市委人领【2020】8号)

Study on the Effect Measurement of the Integration Development of Tea Industry and Tourism Industry in Yangtze River Delta

WEI Nixi1,2, XIANG Guopeng3,*   

  1. 1. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, China;
    2. Economic Management Branch, Shaoxing University Yuanpei College, Shaoxing 312000, China;
    3. School of Tourism and Urban-Rural Planning, Zhejiang Gongshang University, Hangzhou 310018, China
  • Received:2021-01-20 Revised:2021-04-28 Online:2021-10-15 Published:2021-10-12

摘要: 基于2011—2019年的省际面板数据,利用耦合协调度模型对长三角茶产业与旅游产业的融合效果进行测度,研究表明,长三角地区茶产业与旅游产业的综合发展水平均持续提升,但两产业发展存在一定的差异性。茶产业发展阶段性和区域性不平衡问题突出,旅游产业区域协同效应显著。长三角各省域内茶产业与旅游产业的同步性特征较为显著,产业融合趋势明显。但耦合协调度上升趋势缓慢,整体上促进长三角茶旅产业系统的良性互动和高质量融合发展任重而道远。最后,提出长三角地区茶产业与旅游产业融合发展的对策。

关键词: 茶产业, 旅游产业, 产业融合, 长三角

Abstract: Based on the provincial panel data from 2011 to 2019, the integration effect of tea industry and tourism industry in the Yangtze River Delta was measured by the coupling coordination degree model. The results show that the comprehensive development level of tea industry and tourism industry in the Yangtze River Delta had been continuously improved, but there were some differences between the two industries. The staged and regional imbalance of tea industry development was prominent, while the regional synergy effect of tourism industry was significant. The synchronous characteristics of tea industry and tourism industry in the Yangtze River Delta were obvious, and the trend of industrial convergence was obvious. However, the rising trend of coupling coordination degree was slow. As a whole, there was a long way to go to promote the benign interaction and high-quality integration development of tea tourism industry system in the Yangtze River Delta. Finally, the countermeasures for the integration of tea industry and tourism industry in Yangtze River Delta were put forward.

Key words: tea industry, tourism industry, industrial convergence, Yangtze River Delta

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