关键词: 茶叶产业, 政策导向, 产品结构, 组织化, 区域竞争力, 资源综合利用

Abstract: Policy orientation in tea industry between China and Japan was compared and their quotable experiences for Korea to draw on were discussed. The universality in tea industry policy orientation of China and Japan was to optimize tea product structure aiming at lifting top grade teas, to promote organization of tea farmers through mutual aid association, to increase regional competitiveness by intensive management and individuation of product quality, to improve economic performance through comprehensive utilization of tea resources. The differences between these two countries are as follows: China emphasize the production efficiency of top grade teas, bring about the scale economy which takes the producers as the center and maximizing the utilization of regional tea resources to realize differentiation strategy of products and marketing; Japan focuse on the individuality of top grade teas, the marketing strategy takes the producers as the center, the diversification of the regional tea industry and the economical and ecological benefits during utilization of tea resources. It is considered that Korea should draw on China and Japan’s experiences in policy orientation to promote its tea industry.

Key words: tea industry, policy orientation, product structure, organization, regional competitiveness, resource comprehensive utilization