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Journal of Tea Science ›› 2022, Vol. 42 ›› Issue (3): 435-446.doi: 10.13305/j.cnki.jts.2022.03.004

• Research Paper • Previous Articles    

Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages

AN Qi1,2, QIU Tong1,2, ZHANG Ying1,2, XIAO Mingji1,2, CHEN Aini1, SHENG Caiyan1, DAI Qianying1,2,*   

  1. 1. School of Tea and Food Science and Technology, Anhui Agricultural University, Hefei 230036, China;
    2. State Key Laboratory of Tea Plant Biology and Utilization, Anhui Agricultural University, Hefei 230036, China
  • Received:2022-01-07 Revised:2022-04-08 Online:2022-06-15 Published:2022-06-17

Abstract: In this paper, 9-point hedonic scale and 5-point just about right were used to test the preference of large yellow tea and evaluate the acceptance of sensory attributes among consumers with different ages. The results show that young and middle-aged consumers prefer low-roasted and high-tenderness large yellow tea with sweet and mellow flavors while older consumers prefer high-roasted and low-tenderness large yellow tea with the burnt, bitter and paste flavors. Combined the JAR data with the preference data through penalty analysis, the most influential attributes, the direction of attribute optimization and the order of improvement priority were qualitatively obtained from the three age groups, which was of certain reference to design and process large yellow tea products.

Key words: large yellow tea, consumer preferences, different ages, quality characteristics

CLC Number: