Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages

AN Qi; QIU Tong; ZHANG Ying; XIAO Mingji; CHEN Aini; SHENG Caiyan; DAI Qianying

doi:10.13305/j.cnki.jts.2022.03.004

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Journal of Tea Science ›› 2022, Vol. 42 ›› Issue (3) : 435-446. DOI: 10.13305/j.cnki.jts.2022.03.004

Research Paper

Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages

AN Qi^1,2, QIU Tong^1,2, ZHANG Ying^1,2, XIAO Mingji^1,2, CHEN Aini¹, SHENG Caiyan¹, DAI Qianying^1,2,*

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Abstract

In this paper, 9-point hedonic scale and 5-point just about right were used to test the preference of large yellow tea and evaluate the acceptance of sensory attributes among consumers with different ages. The results show that young and middle-aged consumers prefer low-roasted and high-tenderness large yellow tea with sweet and mellow flavors while older consumers prefer high-roasted and low-tenderness large yellow tea with the burnt, bitter and paste flavors. Combined the JAR data with the preference data through penalty analysis, the most influential attributes, the direction of attribute optimization and the order of improvement priority were qualitatively obtained from the three age groups, which was of certain reference to design and process large yellow tea products.

Key words

consumer preferences / different ages / large yellow tea / quality characteristics

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AN Qi, QIU Tong, ZHANG Ying, XIAO Mingji, CHEN Aini, SHENG Caiyan, DAI Qianying. Study on the Preference of Large Yellow Tea Based on Consumers with Different Ages[J]. Journal of Tea Science. 2022, 42(3): 435-446 https://doi.org/10.13305/j.cnki.jts.2022.03.004

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