Abstract: This paper surveyed the tea consumption in the rural areas in Guangdong, including favorite beverage, average consumed tea quantities in each day, be loved tea sorts, the most caring factors in selecting tea, the tea prices, the chosen causes of drinking tea, the motive of going to tea house, the opinions on tea etiquette, the most profound impression on performance of tea ceremony, the character of tea itself, the most cared factors on tasting tea, the environment in appreciating tea and the choice of packing styles of different kinds of tea. The research indicated that the folk tea consumption has a deep foundation supported by folk tea culture. The tea enterprises are recommended to pay close attention on the current situation and change of folk tea culture in the process of the production, sale and relevant service. The relevant government departments are recommended to survey, sort, and tap the folk tea culture such as folk tea custom, so to promote the economy of tea industry and folk culture to achieve common prosperity and harmonious development.

Key words: tea consumption, tea culture, folk, administration, Guangdong, rural area