通过对广东农村消费者偏爱的饮料、人均每天茶叶消费量、喜欢的茶类型、挑选茶叶注重的因素、茶叶的价格、饮茶原因、茶馆品茶动机、茶礼仪评价、茶艺表演印象、茶品性、品茶偏爱的因素、品茶环境、茶包装等方面的调查,发现广东农村民间茶消费有着根深蒂固的民间茶文化支撑。由此建议：企业在茶产品的生产、销售及提供相关服务时应密切关注民间茶文化现状及其变化,政府相关部门要大力调查、整理、挖掘民间茶文化如茶民风、民俗等,从而促进茶叶经济、民间文化的共同繁荣与和谐发展。

This paper surveyed the tea consumption in the rural areas in Guangdong, including favorite beverage, average consumed tea quantities in each day, be loved tea sorts, the most caring factors in selecting tea, the tea prices, the chosen causes of drinking tea, the motive of going to tea house, the opinions on tea etiquette, the most profound impression on performance of tea ceremony, the character of tea itself, the most cared factors on tasting tea, the environment in appreciating tea and the choice of packing styles of different kinds of tea. The research indicated that the folk tea consumption has a deep foundation supported by folk tea culture. The tea enterprises are recommended to pay close attention on the current situation and change of folk tea culture in the process of the production, sale and relevant service. The relevant government departments are recommended to survey, sort, and tap the folk tea culture such as folk tea custom, so to promote the economy of tea industry and folk culture to achieve common prosperity and harmonious development.