试用“SWOT”法探讨我国茶叶国际市场竞争力及其对策

doi:10.13305/j.cnki.jts.2004.03.003

Abstract

Abstract: Tea export plays a key role in Chinese tea economy. Tea has always the significance industrial value in both domestic and international markets. The export advantages and the weaknesses of Chinese tea, the opportunities and threats we are facing were analyzed by comparative principle on economy and SWOT method in this paper. The status and competitive capacity of Chinese tea in international tea markets was enunciated .The green tea and the special kinds of tea possessed competitive advantages must be developed in our country, the green marketing will be practiced, the criteria of domestic tea business will be in accordance with that of overseas ,moreover, the marketing of tea export must be unified.

Key words: Tea, “SWOT”, method, International market, Competition capacity, Strategic

CLC Number:

JIANG Han-chun, WANG Xiao-gu, ZHAO Hong-ying, JIANG Su-han. Studies on the Competitive Capacity and Tactics of Chinese Tea on the Overseas Market with SWOT Method[J]. Journal of Tea Science, 2004, 24(3): 159-165.

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Studies on the Competitive Capacity and Tactics of Chinese Tea on the Overseas Market with SWOT Method

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